To define this metric, the SEO tool takes into account both the quantity and quality of links that a webpage receives. Moz's Domain Authority search engine ranking score ranks from 1 to 100, with the higher numbers meaning probability of better results in the SERPs. So, although it isn't an official ranking factor used by Google, it's a useful metric to know your site health in relation to your competitors. Different SEO tools such as SEMrush have developed their own Authority metric - which is an algorithm that uses data from backlinks, referring domains, or search traffic, among others, to decide the Authority score. Nowadays, this metric is not only used by Moz.

However, domain authority is a good indicator that will help you assess the performance of your website in relation to competitors. So it isn't a metric that will improve your ranking in the search engine results page (SERPs). It's important to highlight that Google doesn't use Domain Authority as a ranking factor to decide how to rank websites. It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.ĭomain Authority (DA) is a metric first developed by Moz that predicts how likely a domain is to appear in the SERPs compared to its competitors: In this post, we're going to define what domain authority is - and what it isn't - and what you'll want to take into account to optimize it. But what does this metric really mean? Should we really strive to improve it? Will a high domain authority help us rank better on Google?ĭomain authority can be a very useful metric to know the status of a website in relation to similar competitors, but we must emphasize that it is not a ranking factor for Google.

Moz domain authority